Happy Earth Day!
This year, it is an extra special one, as today marks the 50th anniversary of the first ever Earth Day.
That’s right, fifty years ago 20 million Americans took to the streets to protest climate ignorance and demand a new way forward for our planet. That first Earth Day way back in the 70’s launched a wave of action including the passing of landmark environmental laws in the US, the creation of the Environmental Protection Agency as well as the Clean Air, Water and Endangered Species Acts that were implemented soon after.
The theme for this year’s Earth Day is Climate Action. A theme that is being viewed as an enormous challenge but one that provides vast opportunities for the future.
At the revelation of this theme the Morcant team asked ourselves why climate change is important to us, and why what we were doing as a brand was helping change the path traversed by fast fashion brands.
I sat down with Morcant’s Director, Matthew Salkeld, to hear what he had to say on the topic.
The following is an excerpt from that conversation.
“In a world full of intraspecific competition we need to be wary of our consumption and invest in valued possessions.
Here at Morcant we have built a culture of employees and consumers who value simplicity and functionality, alongside a love of natural materials that are used in our garments. An appreciation of things that are made with care and made to last, is a priority throughout our process, creating clothing to treat with respect and affection.
Providing clothing with relaxed silhouettes, quality fabrics and gender free style lends itself to our sustainable practices, creating effortless essentials to be worn time and time again.
This would all mean nothing if we didn’t source our garments from ethical factories, which is why we have always made the absolute top priority to only work with manufacturing facilities and fabrics that adhere to strict certifications and fair practices.
Living with a less is more attitude and comfortably with nature is key to our brands fundamentals. We are continuously reminded through our emblem the story of the sea wolf, who adapted to gain its resources from the water due to the ever increasing pressure for resource on land, that we too need to adapt to reduce the pressures on our environment. Sustainability is a process – that we are aware of. We will continue to drive change and improve our processes, supporting the slow fashion movement and the ethical production of clothing, where possible. We want our customers to be proud to wear the Morcant name, knowing that they are supporting a conscious, fair and future focused brand”
(for more information on Earth Day can be found at their official website www.earthday.org )
(for more information on Morcant’s stance on sustainability head to our about page at www.morcant.co.uk/pages/about )