As a fashion brand in today’s current economic climate we realise we have responsibilities not only to our customers but to our planet too.
There are serious environmental challenges being faced by this generation that, if not acted upon, will cause serious detrimental harm to our environment.
As a brand we have implemented various processes and strategies to help us maintain and continuously reduce our environmental impact. This includes our use of local UK suppliers and manufacturers whenever possible, our plastic-free packaging and our organic collection of clothing. We always produce high-quality garments that are made to last and our latest collections focus primarily on classic designs which won’t go out of fashion. We want our sustainable products to be affordable so that all consumers can purchase a premium organic item, from a sustainably focused brand.
We are aware that there is no magic wand to wave that will fix the problems surrounding sustainability. What we can. As a brand, do is make sustainable choices about suppliers, packaging and materials that will aid in the plight to save our planet. Alongside thoughtful purchases that are made by our customers, we can continue to improve one step at a time.
Our garments are cut and sewn in overseas factories before being finished and quality checked in the UK. We pride ourselves on knowing that all of our garments are produced within fair and safe environments, where the rights of all employees are respected. All of our products are originally sourced from factories with WRAP or Oeko-Tex certification, with many also part of the FairWear agreement. Our latest organic collection is consciously crafted, using certified eco-friendly materials and is ethically manufactured in Bangladesh. Our factory of choice holds many respectable certifications including the aforementioned WRAP, Oeko-Tex and are part of the Fair-Wear Foundation - bringing much needed safe environments to the country, with fair wages, child support and education. With this in mind, we realise the importance of supporting facilities creating ethical working conditions in a place where this is too often not the case, however we ensure we also work closely with UK suppliers, manufacturers and designers, to serve our local economy and cut unnecessary Co2. All of our garments are finished and re-quality checked in the UK.
We pride ourselves on our transparency with our customers over our garments as it builds a healthy relationship of trust and accountability with them. We strongly believe that the only way to improve our systems and products is to be honest with the customers, so that is what we shall do.
MATERIALS AND STANDARDS
Collection III comprises mainly two materials - Organic Cotton and Recycled Polyester.
“Organic cotton is a natural, GMO-free fibre that uses less water than standard cotton. In addition, its production does not involve the use of chemicals (no fertilisers or pesticides) and encourages rotation of crops to keep soil healthier, more fertile and maintain humidity. GOTS is the Global Organic Textile Standard label. The strictest certification for textiles made from organic fibres. GOTS tracks the entire chain of production from farm to factory: from harvesting of the cotton, weaving of fibres, assembly of items, to the final product before printing.
Recycled polyester is used as a complement (up to 15%) to organic cotton in some of our sweatshirts and hoodies.The Global Recycled Standard label certifies that the materials used are recycled: in the case of polyester, from plastic bottles.
OEKO-TEX Standard 100 certifies the absence of harmful chemical substances in all products thanks to the “Confidence in textile” label. An independent testing and certification system that ensures that all raw, semi-finished and finished textile products are processed in a way that prioritises: The precautionary principle, which prohibits certain potentially harmful substances, even where they are not (yet) legally banned.
Our Collection III clothing is PETA certified. This means that our suppliers do not conduct or commission any animal tests on ingredients, formulations, or finished products and pledge never to do so. On top of this, the apparel is made from 100% vegan materials so you can be confident that no harm came to anyone during its creation.
Our garments are produced within factories that have WRAP certification (Worldwide Responsible Accredited Production). A WRAP certified factory must adhere to the 12 principles. They comprise of Compliance with Laws and Workplace Regulations, Prohibition of Forced Labor, Prohibition of Child Labor, Prohibition of Harassment or Abuse, Compensation and Benefits, Hours of Work, Prohibition of Discrimination, Health and Safety, Freedom of Association and Collective Bargaining, Environment, Customs Compliance and Security.